New Audio/Video Technology
The live bidding was using HTML 5 technology but the audio and video broadcasting was still using Adobe Flash.
This was because until recently there was no viable alternative that could broadcast with the same performance and reliability.
However WebRTC offered a possible alternative but wasn’t ready initially. It has improved over the years to the point where we could now adopt it to do broadcasting.
The introduction of this technology meant we could bring audio and video broadcast to all devices including mobile phones and tablets without having to use 3rd party apps. Again increasing the user experience to new heights.
Mobile-friendly website launch
By this time smart phones and tablets meant the accessing internet content was easier than ever but of course many websites including our own were not ready to provide the best experience for these new-age bidders.
We redesigned easyliveAuction.com from the ground up to give the best experience for all bidders on all devices.
After months and months of research, design and development we launched our new ‘Responsive’ website.
All the effort was worth it, it was received well and the launch went so smoothly (no technical issues), we were a little surprised. Usually with projects of this magnitude there are a few bugs to quickly fix after launch, we had none.
HTML 5 Live Bidding Launch
Up until this point the technology behind live bidding in the industry had been dominated by Adobe Flash.
Whilst Adobe Flash worked well and robustly this technology was old and was gradually being phased out.
We decided to adopt HTML 5 technology and crafted it into a new live bidding experience that was mobile friendly and robust in performance and reliability.
Introducing the PLUS 1 (+1)
Autobids were a cutting-edge facility we had introduced back in the beginning but we knew one of the major problems bidder had was being wrong-footed (someone else bidding your maximum Autobid amount).
To combat this we brought ‘+1’ to Autobids. When selected this allowed our system to bid one extra increment for the bidder if someone else held their maximum bid.
It was very well received amongst bidders and auctioneers alike.
White Label Technology
The development of our ‘white label’ websites and technologies was a very important step, ideas were changing and many auctioneers wanted live bidding on their own websites.
We were perfectly positioned to offer the ‘best in-class’ live and timed bidding that seamlessly integrates with not only the easyliveAuction.com live bidding engine but also our powerful auction management software (AMS).
This meant information such as clients, bids, telephone bids, enquiries etc were posted directly into the AMS and the live bidding (on easyliveAuction.com and the ‘white label’) was controlled by just ONE CLERK!
Our first website revamp
In January 2014 we launched as revamp of our website.
As far as revamps go it was pretty small but it was very important to us. We flattened the colours and modernised the look while maintaining the feel that bidders were used to.
Introduction of online payment and messaging into our back-office system
To assist with auctioneers receiving payment and communicating with bidders we incorporated a payment portal, messaging system and shipping request system. This allowed bidders to click a link in their invoice email and pay online securely, request a shipping quote and send a message to the auction house.
This proved to be an important update by drastically reducing the number of hours auction staff would spend chasing payment and relaying other information.
Our systems really did save auctioneers time!
easyliveAuction.com is launched
On Wednesday 20th January we launched easyliveAuction.com. It featured our very first live auction held by Eastbourne Auction Rooms on the 4th-5th February.
The live bidding was an instant hit with bidders, notably because of our flat fee option which saved them money but also with its ease-of-use.
We also made an industry first by introducing ‘Autobids’ to the world. ‘Autobids’ are now commonplace with all the other bidding platforms.
Easy Live Auction is founded
It all started when the right ingredients of auction knowledge and systems development knowledge came together.
Work started on our live bidding engine, easyliveAuction.com and AUCTIONEER, our back-office auction management software.